From the desk of Tom Bruni @BruniCharting

We often get questions about what levels we're watching or what our stop is, but in truth every market participant has different timeframes, objectives, and plans for how they'll manage their portfolios. It's impossible to answer properly without knowing all of that information.

With that being said, any market participant can identify various levels at which the dynamics of the asset they're trading have changed.

Today I want to walk through an example using the Japan ETF (EWJ) showing how we'd go about identifying those changes through price action and momentum.

From the desk of Tom Bruni @BruniCharting

This week I saw two different charts floating around that I thought deserved a second look based on how they were presented and what their ultimate conclusion was.

The first has to deal with the underperformance of the Equal-Weighted S&P 500 Index, while the second looks at High Dividend Factor ETFs that have gone off the beaten path.

I can't believe I'm publishing the 100th Episode of this podcast that I started in the summer of 2017. My first guest ever was Ralph Acampora! I mean, how could it not be right? Since then I've had the privilege of interviewing Portfolio Managers, Traders, Analysts, Best Selling Authors and even a World Series of Poker Champion! People all over the world have approached me how much they've learned from listening to the podcasts. It's been an amazing experience for me all around.

Since it's Episode 100, how can I not invite Ralph back on the show to talk markets? In this episode Ralph describes the recent trip that him and I took to India. We both had an awesome time and are blown away by the interest out there for Technical Analysis. It really is incredible. He thinks we're going to see breakouts in Gold and Silver soon but that's...

There are a lot of people out there who would rather fight trends than take advantage of the ones that are already in place. The idea is they are always looking for the reversion to the mean. And while some think prices always come back to the mean, it's often forgotten that the mean can also catch up (or down) to price. I learned this lesson the hard way in 2013 and it has served me well ever since. This episode is short and sweet but I think adds a tremendous amount of value.

When I asked Phil to comment on the subject, he said, "Give me someone who can adapt, someone who is flexible over someone who is a rocket scientist any day because I can teach him to ignore that voice inside his head telling him that breakouts must revert.

The mean reversion heuristic is just one more example of how conventional thinking styles, that come hard wired in most of us and which serve us just fine in most environments, require suspension in the trading turret."

Here is the podcast episode in full:

I'm really fortunate that I get to interact with traders and investors from all over the world on a regular basis. I receive emails with great questions all the time. And while I'm happy to share my thoughts, it's these questions that really help force me into thinking about a lot of different things. So I'm learning every single day from this simple exercise. Please keep them coming!

Here is a good example of some of the questions I get. This one comes along quite often, in fact. So I wanted to share it with you and include my response.

Humans are incredible storytellers. We've convinced ourselves of all kinds of things that biologically don't exist, like state borders and even money. States aren't like mountains or rivers that we can see and touch. They're just stories that we all agree are true, which is why it works. Money is really just a worthless piece of green paper. But we all agree that a $10 bill gets you 1000 sheets of paper to print your charts out on. While it helps society function, these things we're referring to are just stories. They are really nice stories, but they're just stories. They exist only in our minds rather than biologically.

The reason homo-sapiens have conquered the world is because of our ability to believe stories. If there were 7.5 Billion chimpanzees in the world today instead of 7.5 Billion humans, it would be complete chaos. Other animals don't have the ability to use their imagination to deal with many others of the same species. That's why other strong and smart animals are locked up in cages at zoos and laboratories, while humans rule the world.

This natural ability of ours to believe stories, however, doesn't help us when it comes to analyzing the market...

Annie Duke is the author of one of my favorite books, "Thinking In Bets". I often find myself recommending it to both colleagues and friends and family who aren't even in our business. While the book might be written by a poker player, and is somewhat about poker, it's really about the way we think, and this applies to market participation, but also life in general. It's a book I believe everyone should read, at least once.

In this podcast episode, I asked Annie about the differences between being humble in the face of the game we're playing vs being humble in the face of your opponent. This is a really important concept that really helps put things in perspective.

Behavioral Finance in general, as...

We just got back from 6 days in India and I think it will add some value to give you some perspective on the kinds of things we learned. Sean McLaughlin is our Chief Options Strategist and had never been to Asia before. This was an eye opening experience for him and one that reiterated a lot of important things I noticed in my prior visits to Mumbai.

We attended a CMT Conference, we filmed a documentary on Indian Options Trading, we ate some of the best food this planet has to offer, we hung out with some of the nicest and coolest people know and got to learn a ton from everything around us. I love going to Mumbai and it’s so nice to see the rest of the gang enjoyed their time there as well.

I always feel so welcomed by everyone. I can’t wait to go back! I hope this podcast helps shed some light on how much we enjoyed the trip and maybe that encourages you to make the...

From the desk of Tom Bruni @BruniCharting

In March I wrote a blog post explaining why I don't consume traditional media and the value I find in tuning out "the noise."

I got a lot of great feedback on that post and feel that it's a lesson worth reiterating every once in a while, so today I want to share a great example of the constant barrage of information we have working against us as market participants.

Technical Analysis doesn't give us all the answers. But it certainly goes a long way in helping us ask the right questions. That's really what this is about. No one knows what is going to happen next. Contrary to popular belief, this makes it an even playing field (don't @ me). Where the advantage truly lies is in those who analyze the behavior of the market vs those who ignore it.

There are many investors, most in fact, who completely disregard the behavior of the market in favor of some other brilliant strategy they believed they've come up with. My point is, if at the end of the day, price is the only thing that will pay us, why not start and end the entire process with the study of that price?

Not to get too philosophical on you guys, but just try to think about the things you're thinking about. What are the questions you're asking? Because you certainly don't have the answers. You have no answers, and neither do I. We have, what we think, are higher probability and lower probability outcomes. But we don't actually know.

We're all here for different reasons. Each of us have our own time horizons. My risk tolerance is different than yours.

There are 3 questions every investor should answer before ever entering into a new position:

1. Why am I here?
2. What is my time horizon?
3. How much am I willing to lose?

Let's address each of these one by one: