No one has better information about SoFi Technologies $SOFI than its CEO, Anthony Noto.
As chief executive officer, Noto is more than just the leader of SOFI. With almost 7 million shares, he’s also one of their largest individual shareholders.
His stake is worth roughly $48 million based on today’s price.
Between March 2022 and May 2024, Noto filed 22 Form 4s with the SEC, reporting purchases of SOFI shares totaling $10,452,876.
All of these purchases were made on the open market. None were planned or related to stock compensation.
In other words, Noto was buying stock because he thought the share price would rise. It’s really that simple.
Before joining SoFi, he held prominent roles as chief financial officer and chief operating officer at Twitter.
He was also a partner at Goldman Sachs and was the CFO of the National Football League.
It's "Fed Day." So I'm not interested in putting on any trades that might be material affected by any post-fed reaction. But I did find one that is trading in it's own universe, divorced from whatever may or may not come out of Washington.
This is a trade that will be hard for many people. Not hard to execute, just hard to comprehend the why?
Some people will look at the chart and be afraid of a pullback.
Some people will see that it's a $4 stock and say: "no thanks."
OK, the title of this note is a little tongue-in-cheek.
But let me explain.
I’m a rules based trader. I’m nothing without my rules. Without rules, I’m just a trader pissing in the wind, driven in multiple directions by my volatility and ever-changing emotional reactions to my intraday PnL.
That’s no way to live.
Once I committed to being intentional about every trade I put on, my trading jumped to a new level. This process includes a thoughtful rationale for my thesis, position sizing, stop loss, and profit-taking levels.
So these days, whenever positions are moving either for or against me, I take comfort in knowing that I don’t need to make any new decisions – even as my emotions tug at me to do something! I already know what to do because I laid it out in my original trading plan.
And for me, that works 95% of the time.
Why not 100%?
Because nothing is perfect. Not the setup. Not me. Not the rules. Nothing.
Occasionally, I need to use a little discretion. Thankfully, not often. But when I do, I do it from a position of strength.
This is on my mind today because I currently have two...
It's not a bad thing for America, Americans or the American Stock Market that the largest companies in the country are going up in price.
The best players are scoring a lot of points.
That's perfectly normal.
In fact, if you go back and study every bull market over the past 100 years, you'll notice that Technology is a leader in almost every single one of them.
Tech stocks doing well, and outperforming other sectors, is just a classic characteristic of a bull market.