Abercrombie didn't have to be perfect. With shares sitting 50% lower since January sentiment around $ANF was somewhere between "skeptical" and "afraid to look". Word was that traffic was bad at Abecrombie's name-brand stores, leaving Hollister, the surly, less-good-looking younger sibling division of $ANF. Hollister had been good lately but not great. This was supposed to have been a tough quarter for "not great".
As it turned out, Hollister was pretty damn great and the warning was less-than-feared. The stock market rejoiced:
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